Our Accomplishments
Volvic
 |
Since its introduction in 1987, Volvic's market share in Japan had increased rapidly and Volvic had been top among imported mineral waters. Nagata Kikaku had been their sole advertising agency for 10 years since their introduction. It is our belief that the promotion helped establish new custom “pay for drinking water” among Japanese consumers and encourage the boom in mineral water sales. |
 |
 |
 |