NAGATA KIKAKU, INC. ADVERTISING

Since its introduction in 1987, Volvic's market share in Japan had increased rapidly and Volvic had been top among imported mineral waters. Nagata Kikaku had been their sole advertising agency for 10 years since their introduction. It is our belief that the promotion helped establish new custom “pay for drinking water” among Japanese consumers and encourage the boom in mineral water sales.

• TV commercials
• Newspaper Ad
• Magazine Ad
• Promotion(Outdoor Life Present Campaign)
• PR Event(Summer House)

MacGregor brand was almost fading out among Japanese golf consumers before their introduction of the innovative new model, MACTEC in 2001. Nagata Kikaku has been their sole advertising agency for 7years now since the re-launch, providing full-services from TV advertising to promotional events or retail shop decoration. MacGregor has finally revived and now positioned as one of the top brands. It is admired as “miracle revival!”

• TV commercials
• Newspaper Ad
• Magazine Ads
• Catalogue
• Golf Fair Exhibition
• New Product Trade Announcement
• Press Conference for New Product Announcement
• Retail Shop Display
• Merchandising Facilities

Sumitomo Corporation (Rice Marketing Team) is not merely a wholesaler. They have always been developing “more delicious rice” to market under the brand name “Suguri-Mai” (selected rice).In 2007 they introduced “Obako-no-Takumi”,the prize winner rice at the competition co-sponsored by “JA Akita Obako”,which is highly paid attention both among the trade and consumers.Nagata Kikaku has been involved in branding of the project and total communications activities from developing logo/packaging to advertising/promotion.

• Package Design
• Magazine Ad(Editorial)
• Pamphlet
• Taste Testing at Cooking School