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Sumitomo Corporation (Rice Marketing Team) is not merely a wholesaler. They have always been developing “more delicious rice” to market under the brand name “Suguri-Mai”(selected rice).In 2007 they introduced “Obako-no-Takumi”,the prize winner rice at the competition co-sponsored by “JA Akita Obako”,which is highly paid attention both among the trade and consumers.Nagata Kikaku has been involved in branding of the project and total communications activities from developing logo/packaging to advertising/promotion. |
